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Reformation lands on UK shores this Thursday, meaning we can finally add Instagram’s favourite cool-girl brand to our arsenal without forking out for US shipping costs. Dropping at luxury fashion retailer Browns, the brand has our summer wardrobe wrapped up.
While we were able to nab a slice of the brand back in 2016 when Reformation debuted in London with a pop-up shop, this is the first time a capsule from the brand will be available at a retailer. A curation of Reformation’s most coveted pieces – think slinky silk dresses and prairie blouses – the 27-strong collection is made up of bridal, denim, swim and high summer styles, plus three exclusive new styles created just for Browns.
With its ditsy co-ords and printed dresses, worn by everyone from Stella Maxwell and Imani Randolph (pictured) to Mélodie Monrose and Emily Ratajkowski, the brand has made serious waves since being founded by Yael Aflalo back in 2009.
The clothes aside, Reformation has a dedicated following thanks to its ethics. Going up to size 22 for selected collections, it caters to women who are currently ignored by brands across the industry. Then there’s the sustainability factor, which sees Reformation create its pieces from sustainable fabrics like Tencel and linen, with 15% made from 'deadstock' fabrics (old, leftover, and over-ordered fabric from other designers and fabric warehouses) and 2-5% from vintage clothing.
"Reformation continues to be the leader in its field and their approach to sustainability is admirable so we couldn’t be more pumped to bring a selection of the best from Reformation to Browns this summer," Browns’ womenswear buying director Ida Petersson said in a brand statement. So what can we expect from the highly anticipated collection? "This will be the first time their swimwear hits the shores of Europe and we even have a few special pieces which have been created exclusively for Browns to celebrate the partnership."
"As big fans of Browns and their legacy as a cutting-edge retailer, we're thrilled to be part of their roster of iconic brands," founder and CEO Yael Aflalo says. "We can't wait to introduce the Browns customer to Reformation with our key summer styles for all occasions, and a few exclusive items made just for Browns.”
With sweet two-piece swimsuits, striped sundresses, breezy white trousers and dresses set to make you the best-dressed wedding guest, Reformation has our summer style sewn up. Click ahead to see how we’re styling each piece this season, from beach to bar via park and engagement party.
Reformation will be available at Browns East and at Brownsfashion.com. Prices range from £110 to £480.
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We'll be wearing this sweet silk cami with wide-legged Topshop denim and gathered mules from Kurt Geiger. Just add gold and pearls from Debora Blyth and you've got the perfect park-to-pub get-up.
Reformation Beatrice Silk Top, £110, available at Browns
Topshop Moto Light Blue Wide Leg Jeans, £46, available at Topshop
Deborah Blyth Arva Pearl Earrings, £140, available at Deborah Blyth
KG Kurt Geiger Michelle Shoe, £79, available at Kurt Geiger
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Who said white midi dresses had to be virginal? Wear with a vegan belt bag from Matt & Nat, Uterqüe's chunky kicks and some shooting star gold hoops for a city-slickin' take on The Virgin Suicides.
Reformation Daria Dress, £245, available at Browns
Uterqüe Leather Technical Sneaker, £120, available at Uterque
Matt & Nat Aki Belt Bag, £57.75, available at Matt & Nat
Rachel Jackson London Shooting Stars Gold Hoops, £70, available at Wolf & Badger
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This vintage-inspired retro two-piece wouldn't look out of place on Brigitte Bardot in the south of France. We'll settle for Brockwell Lido, and pair it with off-kilter hoops from Tuza, Ace & Tate's rectangular sunnies, a sustainably made hammam towel, and the read of the summer, The Female Persuasion.
Reformation Goldie Bikini, £165, available at Browns
Tuza Wavy Hoops, £148, available at Tuza
Ace & Tate Donna Sunglasses, £98, available at Arket
Ebb Flow Cornwall Hammam Towel, £28, available at Ebb Flow Cornwall
Meg Wolitzer, The Female Persuasion, £14.99, available at Penguin
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What else would we wear on a Sunday? This cornflower-blue tea dress is made modern with sustainable Veja trainers. We're donning a basket bag from Munn and a Turkish pestemal blanket for the obligatory picnic, of course.
Reformation Clarice Verona Midi, £220, available at Browns
Veja V-10 Low-Top Leather Trainers, £115, available at Matches Fashion
Muun Seau Straw Bucket Bag, £170, available at Net-A-Porter
Turkish Emporium Striped Cotton Hammam Beach Towel, £9.95, available at Turkish Emporium
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This dress is a three-in-one thanks to its wrap style, striped fabric and statement button finishing, and we can see ourselves wearing it at a festival. Zara's look-at-me gold earrings, & Other Stories' tortoiseshell sunnies and comfy-as-they-come Dr Martens complete the look.
Reformation Cayman Mini, £200, available at Browns
& Other Stories Rounded Cat Eye Sunglasses, £23, available at & Other Stories
Dr Martens Voss Black Leather Flat Sandals, £85, available at ASOS
Zara Irregular-Shaped Earrings, £12.99, available at Zara
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Isn't this just the most mood-boosting get-up you ever did see? Bring out the tangerine hues in the Jensen Midi with Topshop's woven shoes and J.W. Anderson's Latch bag. Embossed gold hoops from Mango are all you need to top it off.
Reformation Jensen Midi, £300, available at Browns
J.W. Anderson Latch Snakeskin-Effect Leather Bag, £1,250, available at Matches Fashion
Topshop Woven Shoes, £20, available at Topshop
Mango Embossed Hoop Earrings, £9.99, available at Mango
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Bring a slice of the beach to your everyday wardrobe with pearl and beaded accessories that you could easily have picked up at a holiday market. Reformation's prairie blouse gets toughened up with mid-wash denim and our trusty Birkenstocks, perfect for strolling around the city in a heatwave.
Reformation Relaxed Jeans, £145, available at Browns
Reformation Cassidy Top, £165, available at Browns
Birkenstock Arizona Two Strap Sandal, £59.95, available at Office
Wald Berlin Drop It Like It's Hot Shell Necklace, £168, available at Wald Berlin
Mango Beaded Bag, £59.99, available at Mango
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We'll be wearing this dress at more formal 'dos like summer weddings, but there's no need to leave your occasionwear at the back of your wardrobe. Layer over a classic white tee, add of-the-moment resin earrings from Whistles and woven mules from Uterqüe, and you've bagged your Monday-to-Friday look.
Reformation Prairie Dress, £245, available at Browns
Uniqlo 100% Cotton Crew Neck T-Shirt, £9.90, available at Uniqlo
Whistles Tort Double Tube Hoop Earring, £29, available at Whistles
Uterqüe Brown Braided Mesh Mules, £99, available at Uterque
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Don't be afraid to pair white with white this summer (just avoid sangria and iced coffee). Statement accessories, like Uterqüe's mock-croc cross-body (in the shade of the season, terracotta), architectural heels from Zara, and sweet bee hoops from Olivia Burton.
Reformation Madison, £145, available at Browns
Reformation Jane Top, £145, available at Browns
Olivia Burton 3D Bee Huggie Hoop Earrings, £40, available at Olivia Burton
Zara Leather Rounded Hell Mules, £69.99, available at Zara
Uterqüe Mock Croc Crossbody Bag, £120, available at Uterque
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Summer nights call for something a little more simple – just add one large Aperol Spritz and a glow-giving sunset. Reformation's Talita dress pairs perfectly with pastel accompaniments like Charles & Keith's lilac stilettos, and a dash of texture from Staud's cult Grace bag.
Reformation Talita Midi, £245, available at Browns
Staud Grace Crushed-Velvet Tote, £210, available at Net-A-Porter
Charles & Keith Sculptural Heel Sandals, £39, available at Charles & Keith
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