"Red is black," proclaimed Comme des Garçons founder Rei Kawakubo, one of fashion's most influential designers. We tend to agree. Where black is classic, red is the choice of the avant-garde, the loudest, look-at-me shade worn by veterans of fearless style. A red lip, a red dress – they make a statement.
We don't always associate red with summer, but maybe that should change. We've noticed the very coolest of the fashion crowd have been wearing red well this season, and we're into it. Kicki Yang Zhang, Liv Little and Naomi Shimada are a few of our favourites, filling our Instagram feeds with ruby, scarlet, crimson and blood red.
Click through to see how these Insta baddies are sporting red this season...
Monki Mini Skirt, £20, available at Monki.
Camilla and Marc Clemence Midi Dress, £251.40, available at Camilla and Marc
UO Dusty Rose Wide-Leg Corset Jeans, £30.00, available at Urban Outfitters.
New Look Red High Leg Scoop Back Swimsuit, £17.99 , available at New Look
Matteau The Square Swimsuit, £237, available at Matches Fashion
Polyester “Have Faith In Your Bad Taste” Limited Edition T-Shirt, £20, available at Polyester
Boudoir by D'Lish "Cassie" Marabou Dressing Gown, £225.99, available at Boudoir by D'Lish
LE SPECS + Adam Selman The Last Lolita Sunglasses, £75, available at Net-A-Porter
Maison The Faux Red and Black Hiking Pumps, £434.19, available at Maison The Faux
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